An update is needed ! Too many people are still amalgam.
This is a result of free training found on Facebook that I decided to do an article about SEM which means Search Engine Marketing. I don’t know and I don’t think it’s a mistake on their part but rather a lack of explanation at this level …
SEA + SEO + SMO = SEM
Here’s some math but so simple …
SEM means Search Engine Marketing. Clearly, this is the set of all the techniques related to SEO, SEA and SMO to optimize the visibility of a brand or company .
This includes anything that is free and all that is paid.
SEO ( Search Engine Optimization) is a technique that allows to go on top in the free results (called natural or organic ) search engine . It’s a tedious job everyday that involves working on specific words or key phrases to position your site in the top results when users do this research.
SEA (Search Engine Advertising) is mostly the same technique as SEO except you pay for your website to be in a good position.
SMO (Social Media Optimization) are all that is sponsored links that can be found on Facebook News Feed , Twitter … But not just that . For example, the fact of putting a publication on top or make a good description on a YouTube video for optimizing visibility is also the SMO.
SEM is nothing but all the techniques related to the optimization of a brand, product or business on the web . It’s all about visibility.