An editorial line is what exactly and what is it used for?
Definition of editorial line
This is defining a strategy and sticking to it! It is therefore choices and decisions that one takes and abides by. A kind of moral or ethical charter that one adopts for its site and social networks.
The importance of this editorial line
It is very important because it allows a certain coherence between all the elements. This editorial line is valid for a site, social networks but also brochures, magazines, flyers …
What is it for ?
It is used to define the themes, the targets, and to set a calendar of publications. But also and above all to establish the responsibilities of each person and thus establish rules.