SEO is not always easy to understand and implement.
SEO could be defined simply by being visible on search engines. It’s simple right?
Several criteria are taken:
- Relevant content and quality
- Well proportioned netlinking
- Flawless accessibility and a fast site loading time
- Trust >
- Active social networks > Who is talking about you and what does it say?
- The user himself >
The proper functioning of a website is mostly dependent on search engines. If you are not on these ones, you have little chance to survive on the net.
SEO only costs time, lots of time and is a regular work of every day.
The beginner’s guide to SEO from Moz is a good one.
You should also know technical jargon. A Complete Glossary of Essential SEO Jargon is available on Moz too.
If you have the budget and you do not want to deal with it, you can hire an SEO expert.
You’ve got everthing you need to understand SEO. It’s your turn !