That is exactly the personas method? How to set up effectively? What is the purpose of this method? So many questions, so many answers, follow the guide!
What is it?
It is a method which is to create fictitious persons representing a type of target user that you will find on your site.
How do you?
It therefore creates a fictitious person who will represent a group of users. It is assign a profile ‘type’ that characterizes this group. It will therefore have a name, a surname, a kind, age etc… And we can create scenarios.
Why should we do this?
This allows to anticipate a commercial strategy, promotion or distribution of a product or service. But it also helps improve the ergonomics of the web site.