SEO is referencing on search engines. While SMO is the social referencing.
SEO (Search Engine Optimization)
This is simply SEO to your website. It’s a method for increasing visibility on the search engines in order to improve the position .Different techniques are used such as creating quality content with words and / or specific keyword phrases. The number and quality of inbound links , with campaigns netlinking or partnerships or exchange links … will help up in the results.
Anyway, it is an art and a real headache !
SMO (Social Media Optimization)
This is another way to attract visitors to web content through promotion of these ones on social networks . It is further compared to SEO .
SEO helps to strengthen the long-term visibility. But you have to work on a daily basis.
While SMO enables true interaction with our target .
SEO takes time and does not give results very quickly.
For the SMO is as you might say » double or nothing » , it works, it doesn’t work or it can even be disastrous , depending on how it’s done . We must define a good, specific communication strategy for each social network to keep from falling to the dark side .
My personal conclusion is that the SEO and SMO are truly complementary for visibility . Don’t forget the SEA (Search Engine Advertising) which is a fast way (but paid) to increase your visibility.
SEO + SEA + GOS = SEM ( Searching Engine Marketing ) which is all these ways to maximize the visibility of a website.