For those who manage pages on Facebook, there is the business manager but not always easy to master!
Manage pages and advertising accounts on Facebook can sometimes be complicated. The business manager is handy and in my opinion, made the transition with the personal (the « normal » interface). But I admit that it is not always simple to use …
When you connect to the business manager, you have everything on eye. Of course, you must first configure and it can take time but if it is to win eventually, it is worth it. Also for me it is a safety plus.
The advertising manager
This is where you will find all ads per account. You can edit or create new ones. When you click on one of your campaign, you will arrive on the statistics of it. And you can from this campaign create another similar.
With Power Editor, you can create campaigns, manage and optimize in mass. You can also create a set of ads within your campaigns (yes, I know, it’s not easy to understand, go see the side of the help pages for more information on the Power Editor). In short, a whole lot of options are available, such as backup target audience orsetting broadcast times.
The Facebook pixel
The pixel can measure specific actions as conversions. One more reason to switch to business manager and not make the mistake I did: assign its pixel to a Customer (fortunately, I do not use it). For each account, you can create a pixel.
Business manager settings
This is where you can manage your accounts, pages, assigned roles, applications, Instagram accounts etc … You can also create projects, add company information etc …
They give you valuable information about your target audience like demographics, age, sex, occupation, lifestyle, interests etc … You can choose anyone from Facebook or those connected to your page (useful).
Measure and reports
You can create and manage advertising reports on your campaigns. You can see (with the pixel) conversions, and dissemination of statistics.
You will find in resources, your saved custom audiences, your image library and your pixel. You can follow « offline conversions ». It’s the conversions that take a different path (for example, the user saw your ad on Facebook but eventually ordered by phone).
Finally, you can create a catalog of products related to your website that will let you create advertisements to retarget people or find new customers.
Anyway, I could not do without it! And even if sometimes it ‘s difficult to understand!